This is PRU
In 2014 after months of civil unrest, I felt a desperate need for safety, freedom, and peace. Enduring thoughts of self- love, community, sisterhood, and unity consumed my days. The desire to create something that we could count on and be supported by was my goal.
PRU Apparel is that vision in tangible, wearable form.
To empower women of color, to be seen, to be heard and to be celebrated.
… in the form of fashion and fitness.
PRU holds its culture close at heart, remembering our ancestors, whose beauty is shown in every print, intricate stitch, design and vibrant colors. We use culturally inspired prints and fuse them into chic activewear that represents our heritage and celebrates culture.
Wholistic wellness in the physical, mental, and spiritual forms are also a part of who we are. Happiness, Freedom, and Strength for everybody and Every Body that our clothing covers is our mission.
Welcome to PRU. Activewear for you, for me, for us.