THIS IS PRU…

POWER+REPRESENTATION+UNITY

In 2014 after months of civil unrest, our founder felt a desperate need for safety, freedom, peace and change.  Continuous thoughts of self- love, community, sisterhood, and unity consumed her days. The desire to create something that her community could count on and be supported by was the goal. 

PRU APPAREL is that vision in tangible, wearable form.

To empower women of color, to be seen, to be heard and to be celebrated. 

PRU is…

Empowerment

Pride

Self Love

Representation 

Beauty

Health

Wellness

… in the form of fashion and fitness. 


PRU holds its culture close at heart, remembering our ancestors, whose beauty is shown in every print, intricate stitch, design and vibrant colors. We use culturally inspired prints and fuse them into chic activewear that represents our heritage and celebrates culture.

Wholistic wellness in the physical, mental, and spiritual forms are also a part of universal makeup. Happiness, Freedom, and Wellness for everybody and Every Body that our clothing covers is our mission. 

Welcome to PRU. Activewear for you, for me, for us. 

#WelcometotheSquad

#CultureinAction